21-Days
of Focus.

It's Time to Get Sh*t Done.

A 21-day group accountability sprint. Set your goal. Commit publicly. Show up daily or face real consequences.

Next cohort: May 3
★★★★★ "Just what I needed. No-BS. Real accountability." Niko
★★★★★ "My self-talk went from self-criticism to self-respect." Mitch
★★★★★ "Always easier with the support of others. This group defined it." Clint
Hello. We start this Sunday! See you in May
The Core Issue

You don't have a motivation problem.
You have an environment problem.

The Problem

You're doing this alone.

You set goals. You start strong. Then life gets messy and you fade out. Again. Not because you lack desire. Because you lack structure.

  • No stakes, quitting costs nothing
  • No one watching, disappearing is easy
  • No fixed timeline, "I'll restart Monday"
  • No external pressure, willpower runs out
The Solution

Accountability. Structure. Stakes.

The most consistent people aren't more disciplined. They have better systems and people around them who expect results.

  • Public commitment, stakes are real
  • 10 people max, watching daily
  • Fixed 21-day timeline, no drift
  • Consequences when you slip
🔥

Thierry is watching. Every single day.

This isn't a group you join and forget. Thierry tracks your progress. He knows your goal, he sees your check-ins, and he'll call it out when you don't show up.

The Process

How does it work?

01

Set a Clear Goal

Define the one thing you want to achieve in 21 days and connect it to a strong why. A goal without a reason won't survive the hard days.

02

Commit to Yourself and the Group

State your goal publicly. Name your consequence. When others witness your commitment, backing out stops being an option.

03

Track your Progress

Log your daily wins in 30 seconds using our 21-D Tracker App. Everyone sees. No hiding a missed day. No "I'll catch up tomorrow." Consistency compounds.

04

Share Wins and Struggles

Weekly live calls with the full cohort. Real talk: what's working, what's not. The group pulls you forward when you can't push yourself.

Next cohort starting soon.

Get notified a little prior.

A live cohort call in progress
The Group

A small group of serious people.

A tight group of people who show up, hold the line, and have each other's backs.

Public commitments. Real consequences. No hiding.

May 3, 2026
6:30pm Medellín / 7:30pm EST
Fit Check

Is this for you?

✓ This works if
  • You thrive under external accountability
  • You're willing to commit publicly
  • You're serious, not just interested
  • You have a specific goal you keep putting off
✗ This doesn't work if
  • You want soft support with no stakes
  • You need hand-holding through every step
  • You're not ready to commit to a team

Is this for you?

It takes 30 seconds.
Real Results

What past members have done

Raised $100k in Funding
Built a Habit Stack
Launched a Podcast
Applied for 20+ Jobs
Social Media Detox
Organized a Music Festival
Built a Workout Routine
Daily Cold Approaches
Social Media Content Creation
Studied Spanish
Founded a Travel Company
Made 300+ Sales Calls
No Porn
Daily Client Outreach
From Past Cohorts

Real people. Real outcomes.

A
Alejo
Raised $100,000 for Real Estate 🥇
F
Flavia
Launched a Podcast and Skool Community
C
Christian
Launched Cold Email Campaigns
M
Marcela
Created a Marketing Funnel
Jeremy
Jeremy
★★★★★
Recording Music

"The 21-day challenge got me moving towards discipline. During the first challenge, Thierry challenged me to find, book a studio and record two songs, which I got done. The second time I focused on a morning routine and workout programme. I didn't always succeed, but even the redemption felt good somehow. It helped me be accountable to myself and the team. I'd definitely recommend this to anyone who wants to convert words into actions."

Niko
Niko
★★★★★
Festival Organization

"The 21 days of focus challenge was perfectly timed and just what I needed! Being accountable to the group was instrumental. Thierry leads it in a straightforward, no-bs way and really cares about people achieving their goals."

Mitch
Mitch
★★★★★
Fitness, Discipline & Overcoming the Inner Nice Guy

"Being accountable to the group was instrumental for me in achieving my goal and succeeding in practicing my daily disciplines. Through the process, my self-talk changed from chastising to self-love and respect. I also shared my experience with my family which resulted in deeper relationships. Thanks Thierry, I look forward to the next one!"

Clint
Clint
★★★★★
Consistent Meditation Practice

"It was so great to find a group of likeminded individuals that are so open to helping and supporting others, while also staying strong in their goal. It's always easier to complete a difficult task while having the support of others, and this group defined that perfectly. I had a great 21 days with Thierry leading us weekly!"

Thierry
Thierry Muller
Why I Built This

I was very distracted!

I spent most of my life spinning my wheels, entertaining a million ideas but never finishing anything. I had the drive but kept jumping from one thing to the next, never building real momentum.

Then I discovered peer accountability, and everything shifted. So I built a framework to help others do the same.

Belgian born, 14 years in Canada, now based in Medellin. I've been deep in personal development circles for years, including 4 years facilitating Men's Circles. I've seen firsthand how much we change when we're surrounded by people who expect something from us. Focusing has always been hard for me, so I know I'm not alone in this. That's exactly why I built the Focus Tribe.

  • Built and run 6 cohorts since 2024
  • 6 years of experience facilitating groups
  • 50+ members coached!
  • Weekly live calls, I show up every time
The Shift

Before the challenge.
After the challenge.

Before
  • Scattered
    A million ideas, zero follow-through
  • Stuck in the cycle
    Starting strong, fading fast, restarting again
  • Eroding self-trust
    Every fail → negative self-view
  • Doing it alone
    No one noticing when you disappear
  • Negotiating constantly
    "Just this once" becomes every time
After
  • Focused
    Clear priorities, daily action, real progress
  • Building momentum
    Showing up even when you don't feel like it
  • Restoring self-trust
    You do what you say you'll do
  • Supported by your Tribe
    People who notice, who care, who call you out
  • New identity forming
    You're becoming someone who follows through
Investment

One price. Everything included.

100% refund if you complete all 21 days and got no value.

Standard
$197
Less than 3 days before start
  • 1-on-1 onboarding call with Thierry
  • Daily tracking system (21 days)
  • 3 weekly live group calls
  • WhatsApp community
  • Rewards and Consequences
See full breakdown →
🛡️
100% Money-Back Guarantee

Complete all 21 days, show up to every call, track daily. If you got zero value, you get a full refund. No hoops, no negotiation.

Common Questions

Q&A

A 21-day accountability sprint in a small group of 10 people max. You define up to 3 goals, commit to them publicly with a real consequence, track daily, and join 3 weekly live calls with the full cohort. It's not a course. There are no modules to watch. It's a structure that forces you to show up.

Anything with a daily action. Fitness habits, business goals, creative projects, quitting something, building a routine. Past cohorts have done all of it. The key is that your goal has a clear daily action you can track as done or not done.

You choose it. It has to be something real: money, a task you hate, something that genuinely stings. You state it publicly to the group on day one. If you miss a day three times, you pay it. No renegotiating. This is what makes it work.

30 seconds per day to log your check-in, plus 3 live calls of roughly 60 minutes over the 21 days. The time to actually do your goal is on you. The challenge just makes sure you show up for it.

We want you to succeed — and that starts with setting goals that actually fit your life. Not everything has to be daily. You can commit to working out 4x a week, meditating 5 mornings, or logging meals on weekdays. Set the targets that are honest and ambitious for you, not what sounds impressive.

If you slip on a goal? Redemption 1. Slip again, Redemption 2. Three strikes and you forfeit. But if you set your goals right, you won't need them.

If you complete all 21 days, attend every call, and track every day, and honestly got zero value, you get a full refund. No hassle. That's the deal. If you quit halfway, there's no refund; the structure only works if you're in it.

Thierry. He's run multiple cohorts, personally tracks every member, leads all the live calls, and has been through the challenge himself. This isn't delegated to an assistant or automated. You'll actually have him watching and pushing you.

Ready to stop circling
and start finishing?

Next cohort starts May 3. Secure your spot now.


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